Marketing Manager

Join OpenTable as the Marketing Manager for Germany, where you will define and execute our B2C and B2B growth strategy in Germany, Austria, and Switzerland. You will drive brand awareness and customer acquisition through a localized approach, manage the full lifecycle of consumer content and campaigns, and direct cross-channel marketing efforts. You will also drive targeted business-to-business initiatives, establish testing strategies, and collaborate with various teams to ensure brand guidelines and quality standards are met.

Defining and executing the B2C and B2B growth strategy for the German market, with a focus on brand awareness and customer acquisition.

Managing the full lifecycle of localized consumer content and campaigns, including organic social strategy, influencer programs, local media productions, and paid media campaigns.

About OpenTable

• Proven track record of building and executing cohesive social media strategies across organic and paid formats to drive conversions
• 7+ years of hands-on experience in brand, content, or digital marketing

Responsibilities

• Driving targeted business-to-business initiatives, events, and local partnerships to expand market presence and strengthen the company's position in the regional hospitality sector.
• Native-level in German and business-proficient English to work effectively within an international team

Requirements

Bachelor's degree or equivalent practical experience

• Demonstrated success in cross-functional stakeholder management and complex project execution
• Strong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions
• Ability to leverage artificial intelligence platforms to maximize operational efficiency
• Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment
• Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth markets
• Deep understanding of the German restaurant industry and broader hospitality landscape

Preferred

• Prior marketing experience within the hospitality, lifestyle, or technology sectors

Pay

EUR 70,000 - 75,000