Senior Affiliate Marketing Manager

Rula, a leading patient marketing team, as a Senior Affiliate Marketing Manager. In this role, you will be responsible for managing the Affiliate channel end to end, including investment decisions, partner management, forecasting, and patient journey optimization. You will work closely with internal and external stakeholders, including Analytics, Finance, and Provider Success, and will have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants.

Responsibilities

• This is a remote position with a range of benefits, including paid parental leave, medical, dental, and vision insurance, and a 401(k) retirement plan.
• Gérer l'ensemble du canal d'affiliation, y compris les décisions d'investissement, les partenaires, les prévisions et la feuille de route.
• Recruter et développer des éditeurs de haute qualité, optimiser les performances des partenaires et garantir l'intégrité du canal.
• Collaborer étroitement avec les parties prenantes internes et externes pour atteindre les objectifs d'acquisition de patients.
• Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)
• Experience with affiliate tracking, attribution, and fraud / compliance auditing
• Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
• 8+ years of related professional experience directly executing and managing affiliate marketing programs
• Track record of building / leveraging AI agents to automate affiliate operations

Requirements

• Experience directly managing large budgets / partner spend, i.e. $1M+ per month
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
• Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
• Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon

Preferred

• Experience leading a team, VAs, or one or more specialists
• Proficiency with Looker or equivalent data visualization tools
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc

Pay

USD 152,000 - 176,700

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement

Hands-on experience with Impact