Mobile Growth Manager - CRM (Braze)

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

Responsibilities

• Phiture's dynamic marketing team, where you'll dive into mobile app retention audits and CRM programs for a diverse clientele.
• Harness cutting-edge mobile analytics tools to decode user behavior, identify issues, and craft compelling campaigns.
• Lead detailed CRM experiments rooted in user psychology, transforming insights into dynamic lifecycle flows.
• Collaborate closely with clients on A/B testing and analysis, leveraging the Mobile Growth Stack to drive significant outcomes.
• Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation.
• Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies
• Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.
• Manage and enhance

custom attributes in Braze

• to fine-tune customer engagement strategies and achieve targeted outcomes.
• Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.
• Develop and test

HTML code modifications

• within Braze templates for optimal layout and functionality across various devices and email clients.
• to generate insights and drive continuous growth and retention metrics improvement.
• Provide
• to team members on using Braze and integrating it with other tools and platforms.

Requirements

• A/B testing
• in any digital marketing channel.
• Proficiency in using

Braze

• for planning and launching campaigns.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope

data-driven approach

• with a solid understanding of startup growth metrics, analytics, and statistics
• Focus on performance and results, striving for measurable impact.
• Understanding of
• user psychology and motivation
• in mobile app usage.

Preferred

• Experience working at mobile-centric startups
• Experience with user acquisition (ASO or Performance Marketing)
• Experience with copywriting for marketing or sales communications

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.