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External Communications Executive

The Dot Group

About The Dot Group

About Dot

  • Dot is home to a set of businesses united by a bold ambition: to redefine student living and support over one million students each year.
  • Spanning 180+ cities in 30 countries, our companies include, Global Student Accommodation (GSA), Yugo and Student.com.
  • Together, we bring global scale and local insight, powered by more than 2000 passionate people.
  • We believe progress happens when people come together with purpose.
  • We're committed to building long term value through everything we do.
  • With three decades of continuous evolution, Dot's strength lies in how we work.
  • We are pioneering, purposeful and positive, driving smart, sustainable growth across our portfolio.
  • We connect expertise with opportunity to turn ideas into impact and momentum into lasting change.
  • At Dot, we live and work by our values every day:
  • Pioneering: With three decades of groundbreaking achievements and a passion for international expansion, our distinctive proposition remains stronger than ever.
  • Purposeful: Every action we take is intentional, designed to align with our values and create lasting benefits for our people, communities, and the planet.
  • Positive: We tackle challenges with resilience and seek to create a supportive and empowering environment for our teams and communities.

Responsibilities

  • You will deliver the Group's external communications day to day across Dot and its portfolio companies – from drafting press materials and managing website updates to creating social content, gathering insights and supporting events.
  • It is a hands-on role with broad exposure, suited to a strong writer with ambitions to develop experience across all elements of communications.

PR and media relations

  • Draft press releases, media pitches, statements, Q&As and briefing notes
  • Build relationships with journalists across corporate, property, higher-education, investment and consumer titles
  • Handle routine media enquiries and coordinate interviews and spokesperson requests
  • Prepare spokesperson briefing packs, researching journalists, outlets and topics

Insight and listening

  • Monitor media coverage, social conversation and trends for the Group on key issues, including on platforms where students are active
  • Track policy and sector news to help shape our communications plans
  • Keep the corporate website(s) up to date, accurate and on brand using the CMS
  • Publish news, case studies and campaign content, applying SEO, GEO and accessibility best practice
  • Track how Dot and its brands appear in AI-powered search and answer tools, and flag inaccuracies

Social media and content

  • Plan and manage the social media calendar across channels
  • Write, edit and publish content including articles, blogs, newsletters and posts
  • Create and edit short-form video and visual content, and brief designers or videographers where needed
  • Use generative AI tools responsibly to work efficiently, in line with Group policy
  • Coordinate logistics and communications for conferences, awards entries and owned events
  • Prepare speaker materials and capture content for use across channels

Risk Awareness

  • Follow approval processes and brand guidelines for all external content
  • Spot and escalate emerging reputational risks quickly, in the media or on social platforms
  • Support issues and crisis responses, including monitoring, logging and drafting holding statements, and join the out-of-hours rota when required
  • Compile regular reports on coverage, website and social performance, highlighting what's working and what to change
  • Maintain media, content, events and stakeholder trackers

Requirements

  • Up to 5 years in communications, PR, marketing or journalism (ambitious graduates with relevant internships welcome)
  • Excellent writing skills, with strong attention to detail and accuracy
  • Confident using social media professionally and creating engaging content
  • Comfortable working with data and explaining what it shows
  • Willingness to work flexibly, including out-of-hours support when issues arise
  • Organised, able to manage multiple projects and deadlines

Good judgement and awareness of reputational risk

  • Curious and insight-minded: notices what matters and asks 'so what?'
  • Collaborative, working well across brands, teams and time zones
  • Proactive and keen to learn
  • Trusted to draft external materials needing minimal edits

Preferred

  • Exposure to corporate / B2B media in real estate, financial services, or hospitality and leisure
  • Experience of B2C communications in an operational, customer-facing business
  • Video skills: filming, editing and producing content for social
  • Experience with communications platforms, including media databases, listening and analytics tools
  • Understanding of SEO, GEO or AI search
  • Interest in international markets; additional languages a plus

Benefits

  • Explore all opportunities across the Dot Group at [https://careers.thedotgroup.com](https://careers.thedotgroup.com/)
  • Bonus scheme, Pension, Private Healthcare + other benefits.

External Communications Executive

The Dot Group · London, United Kingdom (Hybrid) · Full-time · Posted 2026-10-22

What success looks like in year one

  • Website and social channels consistently up to date, accurate and on brand
  • Regular listening and insight summaries that the team acts on
  • A growing network of journalist contacts and regular secured coverage
  • AI search visibility tracked monthly, with inaccuracies flagged and corrected

Regular performance reports delivered on time

A reliable contributor during issues, handling routine enquiries with confidence