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SFMC Platform Implementation Lead

Dentsuaegis

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Responsibilities

  • Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
  • 3.

Requirements

  • Job Description Details Project Details Comments Business Title Technical Architect Years of Experience 6+ Years Job Description • Strong hands-on experience with Marketing Cloud. • Knowledge of MC Connect (to CRM, DC, MCI, etc) • Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc) • Advanced knowledge of AMPscript • Understanding of and ability to write SSJS, JavaScript • Practical knowledge of HTML, CSS, JavaScript • Build & configure automations for data processing and data import, including data lookup and updates to CRM • Build & configure customer Journeys • Manage requests for complex journey optimizations • Build and test advanced features included in customer journeys, web forms, data integrations • Code review and testing (both SIT and UAT) Soft Skills • Engage with client to derive requirements and consult client on best practices • Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system. • Cooperate with client marketing managers on daily bases to support adoption • Provides constant consultations and trainings for campaign managers.
  • Cross platform skills • Overview of CRM data and understanding of Salesforce CRM platform in general to guide client • Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.). • Segment creation in Data Cloud • Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor • Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools • Interfaces directly with internal teams to address and manage client requests • Responds to internal requests for support assistance on deployed campaign platforms within our production organisation • Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control • Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production Must have skills 1.
  • more than 5 years of experience in leading SFMC implementations.
  • Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) 4.
  • API Integrations – SOAP, REST 5.
  • Strong Communication Skills 6.
  • Problem Solving and Result Orientation 7.
  • Excellent in Ampscript HTML, CSS Good to have skills 1.
  • Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred 2.
  • Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms 3.
  • Programming experience (Javascript / Java / VB / C# / PHP) Education Qulification 1.
  • Bachelor's degree or higher in Engineering Certification If Any 1.
  • Salesforce Marketing Cloud Certifications 2.
  • Multi Solution Architect (Nice to Have) Shift timing Work in client specific time zones IST/GMT/EST / ANZ Time zone Location: DGS India - Bengaluru - Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent