APAC Marketing Director

Join Wise, a global technology company on a mission to make international money transfers instant, affordable, and transparent for everyone. As the Director of Regional Marketing (APAC), you will lead Wise's regional marketing strategy for Asia and the Pacific, driving execution across these markets and managing a team of Regional Marketing Leads. You will act as the bridge between central teams and regional needs, ensuring strategies are locally relevant, impactful, and aligned with Wise's broader mission.

Definir y supervisar la estrategia de marketing regional de Wise en APAC, asegurando la relevancia local y la alineación con los objetivos globales.

About Wise

• For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
• If you want to find out more about what it's like to work at Wise visit [](https://www.wise.jobs/).
• Keep up to date with life at Wise by following us on [LinkedIn](https://www.linkedin.com/company/1769571/) and [Instagram](https://www.instagram.com/wisecareers/).

Responsibilities

• Contratar, gestionar y apoyar a un equipo de líderes de marketing regionales en la ejecución de planes locales, la entrega de campañas impactantes y el impulso del crecimiento regional.
• Actuar como el puente entre los equipos centrales y las necesidades regionales, asegurando que las estrategias sean localmente relevantes, impactantes y alineadas con la misión más amplia de Wise.
• Delivery of incremental new activity across regions and ensuing impact of growth on new customers and retention.
• Effectiveness of regional budget allocation and clear return on investment
• Improvement in brand awareness, engagement levels, and sentiment in regional markets, demonstrating effective localisation through customer feedback
• Quality of regional insights and data that informs and affects global product and marketing teams.
• High-performing Regional Marketing team (APAC), measured by team effectiveness, retention, and successful achievement of team strategy
• As an onboarding project you will directly develop and deliver regional strategy for Australia including new campaigns and creatives.

Requirements

• The experience, background and competencies needed to succeed in this role.
• Proven Experience: Extensive experience in growth/marketing roles, including leadership responsibilities for regional teams across several regions.
• Regional Strategy Expertise: Strong experience in setting regional/local marketing strategy and owning execution, ideally in fintech or tech industries.
• Complex Product Understanding: Ability to understand complex technical products and data, turning these into simple and compelling customer propositions.
• Team Leadership: Proven ability to manage teams and drive alignment across cross-functional stakeholders.
• Performance Marketing Expertise: Deep understanding of performance marketing, brand marketing, and local market dynamics.
• Data-Driven Mindset: Strong ability to analyse market performance and translate insights into actionable plans.
• Adaptability: Comfortable navigating a fast-paced, decentralised organisation and able to balance strategic vision with hands-on execution.
• Leadership Qualities: Strong stakeholder management skills and ability to lead through ambiguity while empowering teams to deliver.