ABM Regional Manager (AMER)

Join our team as an ABM Regional Manager (AMER) and lead the charge in crafting and scaling account-based marketing programs across priority accounts in the Americas. This strategic role sits at the intersection of marketing, sales, and customer success, focusing on high-impact campaigns and pipeline contribution. You will drive personalized programs that navigate sophisticated buying ecosystems and tailor messaging to resonate with both technical evaluators and business decision-makers.

Responsibilities

• Concevoir et mettre en œuvre des programmes de marketing basés sur les comptes (ABM) personnalisés pour les comptes cibles et les groupes d'acheteurs.
• Diriger les sessions de planification au niveau des comptes avec les équipes de vente pour définir les priorités des comptes, les résultats commerciaux et les délais des campagnes.
• Collaborer étroitement avec les campagnes mondiales, le marketing régional et partenaire, et le marketing produit pour aligner les efforts d'ABM avec les stratégies de mise sur le marché plus larges.
• Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies
• Confident in driving multi-channel campaigns and executive-level engagement programs

Requirements

• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
• 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas
• Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts

Preferred

• Familiarity with the enterprise technology landscape — including cloud, AI/ML, cybersecurity, and observability
• ABM knowledge framework certification is a strong plus

Pay

USD 106,900 - 202,700