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Senior Marketing Analytics Manager

Duolingo

Skills

Required

  • data visualization
  • Tableau / Data Studio
  • data analysis
  • insight synthesis
  • inform strategic campaign decisions

Preferred

  • Python
  • SQL

Duolingo, a leading language-learning platform, as a Senior Marketing Analytics Manager. In this role, you will be instrumental in measuring and understanding the impact of our media spend, enabling data-driven marketing campaigns, and developing new approaches to grow our user base. You will collaborate with our data science team, define marketing key performance indicators, and mold data from multiple sources to answer key strategic marketing questions. This position offers a range of benefits, including medical, dental, and vision coverage, mental health support, paid parental leave, a 401(k) with a generous match, and more.

Responsibilities

  • Créer des insights basés sur les données concernant l'impact des campagnes de marketing.
  • Développer de nouvelles approches pour accroître notre base d'utilisateurs grâce à l'optimisation marketing basée sur les données.
  • Collaborer avec l'équipe de science des données pour mieux comprendre nos nouvelles cohortes d'utilisateurs et leurs comportements.
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases

Requirements

  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
  • Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation

Demonstrated strong intellectual curiosity

  • Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
  • An impressive Duolingo XP or streak!

Preferred

  • Expertise working with R, Python, or other statistical software

Pay

USD 154,700 - 209,300

Able to work in our New York office

Hands-on experience running and optimizing digital app install campaigns