Search Engine Marketing Specialist

Join OpenTable's Growth Marketing team as a Search Engine Marketing Specialist. In this hands-on role, you will own and grow our B2B paid search program across Google Ads and Microsoft Advertising in over ten markets. You will be responsible for campaign strategy, optimization, and performance reporting. This position requires a strong understanding of paid search mechanics, experience managing meaningful budgets, and a passion for staying ahead of industry trends.

Own and grow the restaurant-facing B2B paid search program across Google Ads and Microsoft Advertising in multiple markets.

Ability to write your own SQL against a data warehouse such as Snowflake or BigQuery & familiarity with CRM &marketing automation data — Salesforce in particular — and how the marketing-to-sales handoff actually works

About OpenTable

Hands-on experience with newer AI-led ad products — AI Max, Performance Max, Demand Gen, or AI-generated ad copy and search theme controls

Responsibilities

• Manage the full campaign lifecycle from build through optimization, budget pacing, and performance reporting, with a focus on achieving lead volume and cost-per-lead targets.
• Lead a rigorous, always-on testing roadmap: form hypotheses, design clean experiments, read results with an eye on statistical significance, test and scale emerging Google and Microsoft products.
• Expert-level command of the core mechanics: keyword research and match types, campaign and ad group architecture, negative keyword and search term management, Quality Score diagnostics, ad copy testing, and bid strategy selection and tuning
• Experience independently managing meaningful paid search budgets, with a rigorous approach to pacing, efficiency, and forecasting
• Strong working knowledge of conversion tracking and attribution: tag management, conversion goal configuration, attribution and lookback windows, and what breaks when tracking is wrong
• Confident in analytics and reporting tooling: GA4, a BI or dashboarding tool such as Looker Studio or a comparable platform, and advanced spreadsheet analysis

Requirements

• 3+ years of hands-on paid search experience with deep, demonstrable ownership of Google Ads and Microsoft Advertising accounts — building campaigns from scratch, diagnosing performance problems, restructuring accounts for efficiency, and decision-making based on performance metrics (CPC, CTR, CVR, CPA/CPL, ROAS or ROI)
• Experience running paid search in a lead generation environment — B2B marketing experience preferred but not required
• Experience optimising to marketing qualified leads, sales qualified leads, and downstream revenue rather than to clicks or immediate conversions, and understanding a longer, multi-touch consideration cycle
• Preferred: Google Ads certifications (Search as a baseline; Performance Max, Display) and the GA4 Individual Qualification and Microsoft Advertising certification