Agentic GTM Lead

Join Equi as an Agentic GTM Lead, where you will design and run the systems that create demand, including content, social presence, SEO/GEO, and outbound. You will own the entire process from strategy to infrastructure to the pipeline and audience it produces. This role requires a strong blend of technical ability, commercial instinct, creative range, and a proactive mindset. You will have the opportunity to experiment, measure everything, and let the data drive the roadmap.

A pinch-hitter streak: you can step into an adjacent fire, whether IR, client service, or a launch, rather than staying narrowly in lane

About Equi

Passion for Investing: Experience can't substitute for an innate curiosity about the world of investing. Our audience is sophisticated, and you must share their passion and speak their language on day one

Experimentation Mindset: You default to testing, measure everything, and let the data drive the roadmap

Commercial Instinct: You can explain why a system will move revenue, not just that it runs

Responsibilities

• Concevoir et exécuter des systèmes de génération de demande, y compris le contenu, la présence sociale, le SEO/GEO et l'outbound.
• Diriger la machine de contenu de l'entreprise, y compris les podcasts, les vidéos et les webinaires, et assurer la cadence de production.
• Construire et mettre à l'échelle le moteur de mise sur le marché de l'entreprise, en transformant ce qui fonctionne déjà et en construisant ce qui manque.
• AI-Native: You build with LLMs and agent workflows as a core tool, not a novelty

Requirements

• We are looking for candidates who possess a strong blend of technical ability, commercial instinct, creative range, and a proactive mindset
• Real Engineering Ability: Comfortable with APIs, SQL, and a scripting language (Python or JavaScript), and hands-on with automation tooling (Clay, n8n/Zapier), CRMs, and data. You build, you don't just configure
• Idea Generation, First: You bring innovative demand ideas and an instinct for what makes a brand go viral or generate demand. You've seen what sticks and what doesn't, and you come ready to experiment and to throw work away fast when results are poor
• Collaboration & Communication: Excellent verbal and written communication, with the ability to articulate ideas clearly to both technical and non-technical audiences
• Demonstrated Demand Generation: You've built programs that produced real interest and pipeline through outbound, SEO/GEO, social, or content, and you can point to the numbers
• Design and UX Sense: What you ship looks and feels sharp
• 0-to-1 Ownership: You've built something from nothing and owned the outcome
• Experience standing up a GTM or growth marketing function from scratch

Preferred

• Direct experience in alternative investments, hedge funds, or asset management
• An obsession with finance or investing. A CFA or MBA is great
• Interest in eventually moving toward a client-facing IR or sales role
• Data-warehouse familiarity (Snowflake/BigQuery/dbt) and attribution modeling

Pay

USD 120,000 - 180,000