Product Marketing Manager (Intelligence)
Virtuous
- United States
- Mid Level
- 5+ years
- Posted
Skills
Required
- verticals
Preferred
- AI
- AI tools
- messaging
- campaign strategy
Join our team as a Product Marketing Manager (Intelligence) and be at the forefront of our AI strategy in fundraising. In this role, you will own the go-to-market strategy for our Momentum and Insights products, driving campaigns and pipeline motions that turn our story into bookings. You will work closely with Sales, Demand, and other product marketing managers to ensure coherent positioning and successful execution. This is a front-of-house role where you will have the opportunity to make a significant impact on our revenue growth.
Front of house by instinct. You'd rather be in the room with a prospect or customer than writing the deck about the room
Responsibilities
- Définir la stratégie de mise sur le marché pour les produits Momentum et Insights, y compris le positionnement, le message et la narration du marché.
- Posséder le chiffre d'affaires et le pipeline associés à ces produits, en collaboration avec les équipes de demande et de vente.
- Diriger la stratégie de campagne et le plan de mise sur le marché pour les lancements de produits, en assurant la coordination avec les équipes de vente.
- Experience owning go-to-market strategy end to end: positioning, messaging, campaign strategy, and sales enablement
- Fluency with AI tools as part of your everyday research, positioning, and content workflow
- Comfort partnering with a channel-execution team (paid, SDR, field, email, direct mail) without running those channels yourself
- AI-forward operator. You use AI tools as a default part of research, content development, and campaign build
- Commercially minded. You think in pipeline, attach, win rate, and bookings, not just launches shipped
Requirements
- A track record of being in front of prospects, customers, or analysts, not just writing about them
- Strong written and verbal communication skills; ability to brief a sales team and interface with executive leadership
- 5+ years in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company, with real accountability for pipeline or bookings
- Nice to have: Experience in nonprofit tech, higher ed, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch
- Product-fluent, not product-owning. You go deep enough to be credible, but you're not writing requirements or making roadmap calls
- Partnership without authority. You don't own Demand's channels or Sales's quota, and you get results anyway by bringing them a plan worth executing
Benefits
- Comfort with ambiguity and a lean team; you'll build some of this function as you go
