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Senior Demand Strategy Lead (Experiences)

Airbnb

Skills

Required

  • growth / lifecycle / CRM / email / content marketing
  • executing campaigns
  • A/B tests
  • aligns stakeholders

Preferred

  • marketing automation platforms
  • referral/incentive mechanics

Join our team as a Senior Demand Strategy Lead for Experiences. In this role, you will own the end-to-end strategy for guest engagement, from discovery and booking to post-experience engagement and repeat bookings. You will define success metrics, identify what is and isn't working, and own the outcome. You will also be responsible for the lifecycle and CRM strategy, editorial and owned content, guest referrals program strategy, and driving cross-functional execution. This is a senior position that reports to the Director of Global Demand for Experiences.

Responsibilities

  • Definir y poseer la estrategia de ciclo de vida del cliente para las experiencias, desde el primer contacto hasta la repetición de la reserva.
  • Establecer la dirección, definir métricas de éxito, identificar lo que funciona y lo que no, y ser responsable del resultado.
  • Colaborar con equipos multifuncionales para traducir la estrategia en campañas y flujos de trabajo automatizados.
  • Editorial or owned-content judgment: can shape what we say and publish, not only how we send it

Requirements

  • Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns
  • Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment
  • Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions
  • 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
  • Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders

Experience building and scaling email/push automation programs

  • Two-sided marketplace or platform experience with both supply and demand levers
  • Experience running a newsletter or editorial program with a measurable growth mandate

Preferred

  • Familiarity with marketing automation platforms and referral/incentive mechanics

Pay

USD 204,000 - 249,000

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