Social Media Manager (Contract)

Join Empathy as a Social Media Manager on a contract basis. In this strategic, hands-on role, you will drive brand resonance and community engagement with both consumers and B2B audiences. You will lead our organic social strategy, focusing on LinkedIn and Instagram, and translate campaigns and product launches into social-first stories. You will also track engagement and audience growth, run a continuous test-and-learn engine, and collaborate with our in-house design teams. The contract duration is 12 months, with an estimated workload of 100-150 hours per month.

Own and execute Empathy's organic social strategy across multiple platforms, with a focus on LinkedIn and Instagram.

About Empathy

Deep fluency in LinkedIn (B2B thought leadership and amplification) and Instagram, with comfort extending to TikTok, YouTube, or X

Responsibilities

• Build and grow engaged audiences for both consumer and B2B audiences, translating campaigns and product launches into tailored social-first stories.
• Set clear goals, track engagement, audience growth, and performance data, and run a continuous test-and-learn engine to drive results.

Requirements

• Ability to translate complex or regulated topics into clear, resonant, and trustworthy content
• A track record of growing and engaging audiences, with a data-driven, results-oriented approach

Ability to work east coast hours

• Strong grasp of B2B personas and how to make a brand relevant to business buyers, not just consumers
• Fluency with AI tools for content creation and workflow acceleration
• A self-directed operator who thrives in a fast-paced startup and manages multiple priorities at once
• Analytical: fluent in social metrics and reporting, and able to turn data into creative decisions
• An excellent writer with a clear creative vision, and a passion for storytelling, who knows how to direct our Design team and leverage the right tools to bring ideas to life and drive results
• Strong brand and storytelling instincts, and the emotional intelligence to handle sensitive subject matter with care

Preferred

• Bonus: experience in health tech, insurance or benefits, fintech, or another trust-sensitive, B2B2C category

Benefits

• 7+ years managing organic social for a leading, memorable, and forward-thinking brand, ideally spanning both consumer and B2B audiences