Manager of Marketing Analytics

Join OpenTable as the Manager of Marketing Analytics, where you will define marketing strategies and drive growth across North American markets. You will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights to cross-functional leadership. This role offers the opportunity to make a tangible impact on the global restaurant and diner ecosystem through advanced data analysis, campaign optimization, and cross-departmental collaboration.

Lead data infrastructure initiatives, establish core metrics, and deliver strategic insights to cross-functional leadership.

Responsibilities

• Architect, optimize, and maintain robust marketing data flows, ETL processes, and reporting pipelines to ensure data accuracy and efficiency.
• Evaluate marketing campaigns and new strategic initiatives through advanced analytics and experimental frameworks, such as A/B testing.

Requirements

• Advanced spreadsheet proficiency (including pivot tables, data modeling, and complex lookup formulas) using Excel or Google Sheets
• Proven experience creating self-serve dashboards using business intelligence and visualization tools (e.g., Tableau, Superset, Power BI)
• Demonstrated expertise in relational databases (such as Snowflake) and advanced SQL design and ETL development skills
• Strong project management, communication, and problem-solving skills with a track record of driving operational efficiency in fast-paced environments
• 5+ years of experience in analytics or marketing analytics
• Proven success in optimizing and streamlining B2B acquisition channels
• Experience designing, executing, and evaluating marketing experiments and A/B tests
• Hands-on experience with statistical programming languages such as Python or R
• At least 2 years of experience leading analytics initiatives within an organization