jobapplier

Product Marketing Lead

SquaredUp

Skills

Required

  • AI

Preferred

  • messaging

SquaredUp, a fast-growing tech company, as a Product Marketing Lead. In this senior, hands-on role, you will be responsible for driving the marketing strategy for SquaredUp Cloud, improving conversion through sales enablement, and raising SquaredUp's profile in customer communities. You will work closely with the CEO, Director of Growth Marketing, product management, DevRel, and sales.

About SquaredUp

A natural collaborator, comfortable building trust across product, DevRel, sales, growth marketing, and the CEO

Responsibilities

  • Develop and execute comprehensive product marketing strategies to drive demand for SquaredUp Cloud, focusing on messaging, content, and campaigns that resonate with DevOps, ITOps, and MSP audiences.
  • Collaborate closely with cross-functional teams, including product management, sales, and growth marketing, to ensure alignment on product positioning, competitive intelligence, and sales enablement materials.
  • Raise SquaredUp's profile in customer communities by creating and sharing genuinely useful and interesting content, establishing the company as a thought leader in the observability and data space.
  • An imaginative, authentic, non-corporate tone, interesting and a bit rough around the edges beats polished and forgettable

Requirements

  • The ability to see why customers need it and love it, and explain that in language a busy DevOps, ITOps, or MSP audience will actually read
  • Genuine fluency with AI as a working tool, producing more good content, faster, without it sounding robotic. Show us how you actually use it
  • A deep, real understanding of the product at the feature level, not just the topline pitch. No code required, but you need to get why SquaredUp Cloud works the way it does
  • Proof you're a fast learner, evidence you can drop into something unfamiliar, get fluent fast, and produce sharp, credible work quickly, from any source

Benefits

  • This position offers a range of benefits, including private medical care, generous holiday allowance, learning and development opportunities, company pension, wellness perks, home set-up environment, charity and volunteering support, and opportunities to gather in person.

Strong writing across formats blogs, web copy, social, email, presentations, - we need to trust you to write in our voice without a brief every time

Prior exposure to observability, monitoring, DevOps, MSP, or infrastructure/data tooling shortens the ramp-up, but it's a bonus, not a requirement

We're not filtering on job titles. No marketing or technical background required. We care far more about whether you can rapidly tune into a new product and market and turn that into work people respond to. If you've done that before, in any field, show us the evidence