CRO (conversion rate optimisation) Expert - Freelance

Join Spaag, a multi-awarded consulting firm, as a freelance CRO Expert. You will audit client funnels, build and prioritize a testing roadmap, design and run A/B and multivariate tests, and translate results into board-ready reporting. You will work with a multi-expertise international team and have direct exposure to CMO and C-level stakeholders.

Responsibilities

• Auditer les tunnels de conversion des clients (e-commerce, génération de leads, SaaS) de bout en bout, en identifiant les frictions UX, la psychologie du comportement, la performance des pages, l'intégrité du suivi et les abandons de tunnel.
• Établir et prioriser une feuille de route de tests basée sur l'impact et l'effort, concevoir et exécuter des tests A/B et multivariés (pages d'atterrissage, processus de paiement, formulaires, pages de tarification).
• Traduire les résultats en rapports prêts pour le conseil d'administration : signification statistique, impact sur les revenus, recommandations pour les tests suivants.

Requirements

• 7+ years in conversion rate optimization, ideally split between agency/consultancy and in-house B2B or SaaS roles.
• Proven track record of tests with measurable revenue or conversion impact (be ready to show numbers, not only tools management).
• Strong grasp of web analytics and statistical rigor- you can defend a result under questioning from a data-literate client.
• Comfortable presenting directly to marketing directors and C-levels, in French and English.
• Freelance status (or equivalent) with availability for a recurring monthly engagement.

Preferred

• Experience in B2B lead gen (and B2C e-commerce contexts is a bonus).
• Familiarity with CRM/marketing automation platforms and paid campaigns (to align CRO recommendations with lifecycle stages).
• A point of view on how AI-assisted personalization is changing CRO practice.
• EUR up to 600