Director of Demand Generation

Saltbox, a rapidly growing company in the logistics industry. As the Director of Demand Generation, you will be responsible for designing and building the demand generation strategy, launch playbook, and team. This is a player-coach role where you will run tactical work yourself while the team is small.

About Saltbox

• You're energized by ambiguity, this function is still being defined
• If you're looking for a chance to build a demand generation function from the ground up and lead the team behind it, we want to hear from you. Apply today and become part of the Saltbox team

Responsibilities

• You will translate revenue goals into a pipeline plan, set the demand strategy across various channels, and own the go-to-market campaign for every new market and building.
• You will also manage and coach your direct reports, oversee paid and owned performance, and partner with Revenue Ops.
• This role offers remote work options, flexible PTO, paid parental leave, and comprehensive health and life insurance.
• Definir y construir la estrategia de generación de demanda, los sistemas y el equipo necesario para escalar.
• Traducir los objetivos de ingresos de la empresa en un plan de pipeline que se pueda defender ante el liderazgo.
• Gestionar y supervisar el rendimiento de las campañas, el contenido y los lanzamientos, asegurando que trabajen como una estrategia cohesiva.
• You're comfortable owning a number and being accountable for it
• Strong with campaign analytics across paid, organic, website, and email
• A market launch or cross-channel campaign you planned and ran, with metrics to back it up

Requirements

You take ownership of outcomes, not just tasks

• You want to build something, not maintain something that already exists
• You're scrappy enough to do the work on a small team, and disciplined enough to hand it off as it grows
• 7+ years in demand generation or growth marketing, with at least 2 years managing people
• You don't just use AI yourself, you raise the AI fluency of the team you lead. We expect concrete examples of what you've shipped and who's better at AI because of you
• Experience owning a lead and revenue number (MQLs, SQLs) you were accountable to
• Comfortable as a player-coach, hands-on yourself while the team is small

Pay

USD 160,000 - 190,000