Partner Marketing Manager (GSI & SI)
- New York, United States
- Mid Level
- 7+ years
- Bachelor's degree
- Posted
Skills
Required
- GSI
- buyer journeys
- escalate
- data-driven
- tracking marketing metrics
- AI-powered
Preferred
- developing joint value propositions
Join Anthropic, a leading AI safety and research company, as a Partner Marketing Manager. In this hands-on role, you'll develop and execute joint marketing plans with our highest-performing services partners, including Global Premier GSIs and regional systems integrators. You'll work closely with partner account managers, lead joint announcements, and create marketing materials that help partners position our AI product, Claude, with their enterprise clients. You'll also manage partner funding, track ROI, and represent Anthropic at partner events and industry conferences.
About Anthropic
- Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
- Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
- Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
Responsibilities
- Établir et gérer des plans de marketing conjoints avec des partenaires, y compris la planification trimestrielle, les calendriers de campagne et les indicateurs de succès.
- Développer des campagnes conjointes et des programmes exécutifs visant à atteindre les décideurs de haut niveau chez les clients d'entreprise.
- Diriger l'exécution de bout en bout avec les partenaires, en coordonnant les efforts de marketing produit, de génération de demande, de marketing sur le terrain, d'événements et d'agences.
- Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
- Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
- Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
Requirements
- Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
- Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
- Can own a partner portfolio end to end within a team strategy, and know when to escalate
- Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
- Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
- Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
- Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
- Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
- We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed
- Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
- Experience in the AI/ML industry or working with AI-powered products
- Established relationships within the GSI, consulting or regional SI ecosystem
- Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
- Experience producing partner-led customer stories with enterprise customers
- Experience with tiered partner programs, including benefits and promotion reviews
- Understanding of enterprise AI use cases across different industries and functions
- Experience with CRM systems (such as Salesforce) and partner relationship management tools
- Used Claude or other AI tools to scale their own marketing work
Pay
USD 255,000 - 320,000
