Paid Social Creative Strategist

Join Every., a dynamic company seeking a Paid Social Creative Strategist. In this role, you will bridge the gap between creativity and data, researching audiences and competitors, developing ad concepts, writing compelling scripts, analyzing creative performance, and turning insights into new ideas. Your goal will be to understand what drives consumer purchases and create high-performing ads. You will work closely with various teams and utilize a range of tools to enhance ad performance.

What do we need from you? Curiosity, willingness to learn, and real drive to succeed

Maybe you come from performance marketing and want to move closer to the creative side. Maybe you already have experience developing paid social creatives and want to take your skills to the next level

Responsibilities

• Research audiences, competitors, and markets to identify customer pain points and creative opportunities.
• Develop ad concepts, write compelling hooks and scripts, and analyze creative performance to improve ad effectiveness.
• Collaborate with the Creative, Media Buying, and Influencer Teams to plan, execute, and evaluate data-driven creative tests.

Requirements

• Practical experience in paid social, performance marketing or performance-driven creative development
• Fluent German (at least C1) and good English skills
• The ability to translate audience insights, customer pain points and buying motivations into effective ad concepts
• A strong understanding of buyer psychology and what motivates people to take action
• Strong direct-response copywriting skills, including writing compelling hooks, ad copy and video scripts
• The ability to interpret creative performance data and translate insights into actionable creative concepts and test hypotheses
• You don’t have to tick every box. We care about your ability to think creatively, learn quickly, work with data and turn ideas into better ads
• You don’t need to know every tool from day one, but you should be curious about using data and research tools to make better creative decisions
• Experience in video production or editing, with an understanding of how scripts translate into actual ad creatives
• Hands-on experience with Meta Ads Manager
• Experience working in the Benelux market
• Experience working with food, wellness or consumer brands