Content Strategist

Ratehub, a leading online platform for financial products, as a Content Strategist. In this mid-level role, you will be responsible for developing and executing a data-driven content and SEO strategy to drive organic growth. You will work closely with various teams, including the Sr.

Responsibilities

• Mortgage Editor, VP of Mortgages, Content Team, PR Team, Email, and Partnerships Team.
• Your goal is to bring more qualified traffic to through high-quality, engaging content across multiple formats and channels. - Développer une stratégie de contenu et de référencement basée sur les données, en utilisant des analyses, des tendances de recherche et des informations sur le public pour identifier les opportunités. - Créer et optimiser du contenu unique, utile et engageant dans plusieurs formats, y compris des articles de blog, des pages de destination, des pages de taux hypothécaires, du contenu social et des scripts vidéo. - Gérer la distribution de contenu et les newsletters par e-mail, en utilisant des données de performance et des informations sur le public pour déterminer les sujets et le contenu à mettre en avant. - Previous experience with WordPress or another CMS - Excellent written and verbal communication skills - Experience building and managing email newsletters or eblasts, including content selection, production, and publishing - Excellent writing and editing skills, with the ability to create content that is original, engaging, informative, and genuinely useful to consumers - Strong understanding of SEO, GEO and AI-powered search, with an interest in how LLMs are changing content discovery - Strong research skills, and the ability to quickly develop expertise in a complex subject area - A strong understanding of how content, SEO, GEO, email, and distribution work together to drive measurable business results - 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field - A demonstrated ability to take complex information from subject matter experts and turn it into clear, compelling, consumer-friendly content - Strong project management skills, with the ability to manage multiple priorities and meet deadlines - Fluency in French is an asset - Experience with tools such as Google Analytics, Google Search Console, SEO platforms, and/or AI Search
• Analytics platforms - A curious, analytical, and test-and-learn mindset, with a willingness to experiment with new content formats, AI tools, and emerging discovery channels - A strong interest in the Canadian mortgage and broader personal finance space, with the curiosity and drive to develop deep mortgage expertise over time - Experience using analytics and SEO tools to analyze content and channel performance, and turn insights into actionable recommendations