Product Marketing Lead

Join Avive, a mission-driven company focused on saving lives through innovative technology. As the Product Marketing Lead, you will be responsible for defining the messaging and positioning of Avive's products, developing sales enablement tools, and driving product launches. You will work closely with various teams, including Sales, Product, and Customer Success, to create high-impact assets that influence the buyer journey. This is a strategic and hands-on role that requires a strong storyteller with experience in product marketing and a passion for making a difference.

About Avive Solutions

• Mission-driven, collaborative, and scrappy. You want your work to help save lives, and you are willing to roll up your sleeves to do it
• Organized and cross-functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams

Responsibilities

• Définir et posséder la stratégie de positionnement et de mise sur le marché des produits Avive, en veillant à ce que l'histoire et le message de l'entreprise soient cohérents et percutants.
• Traduire les caractéristiques et les avantages des produits en messages, contenus et outils qui aident les équipes de vente à vendre avec confiance.
• Collaborer avec les équipes de vente, de produit, de programmes communautaires, de succès client et de génération de demande pour produire des actifs à fort impact qui influencent chaque étape du parcours d'achat.
• Familiarity with sales enablement tooling and CRM-driven content deployment

Requirements

• Experience owning launches for a connected product where hardware and software are sold together
• 5 to 10 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space
• A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences
• Experienced building messaging, positioning, and enablement that sales teams actually use, with a track record of being a fast, trusted partner to both internal field teams
• Analytical and curious, using customer interviews, win and loss insight, and performance data to sharpen positioning and prioritize work
• Comfortable owning both strategy and execution. You are as happy defining a multi-channel go-to-market play as you are writing the headline or building the slide
• Experience supporting national accounts or enterprise go-to-market motions
• Experience working with connected, tech-driven products or connected healthcare solutions

Pay

USD 130,000 - 145,000