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Senior CRM & Lifecycle Manager

Cosuno

Join Cosuno, a leading platform for construction tendering in the German-speaking market. As our Senior Lifecycle & Customer Growth Manager, you will be responsible for defining the lifecycle and signal strategy for general contractors and subcontractors, driving activation, conversion, and retention. You will work closely with a Growth Engineer to build a signal-driven system and later develop retention and referral programs. This is a fully remote position with flexible working hours and modern work equipment.

Definieren Sie die Lebenszyklus- und Signalstrategie für Generalunternehmer und Subunternehmer, einschließlich der Schlüsselphasen und Verhaltensweisen.

Führen Sie A/B-Tests und Holdout-Gruppen durch, um den Erfolg Ihrer Strategien zu messen und Entscheidungen auf der Grundlage des inkrementellen Impacts zu treffen.

We're looking for someone ambitious: you think in systems that sense, decide and learn, not in a handful of fixed, old-school email journeys

About Cosuno

  • You're AI-native: you've built AI-driven automation into a real journey, not only used AI to write copy faster
  • You're data-driven: you've moved activation, conversion or retention metrics and you read experiment results critically

Responsibilities

  • Entwickeln Sie Playbooks, die diese Signale in priorisierte Interventionen, Segmente und Nachrichten umsetzen, und koordinieren Sie diese mit Vertrieb und Kundenservice.

Requirements

  • You work well across Product, Sales, Customer Success and Engineering
  • Fluent English; German is a big plus. Experience with ActiveCampaign or Salesforce is a plus
  • You've owned lifecycle, CRM, retention or growth programmes and can show their commercial impact, ideally in B2B SaaS or a two-sided business
  • You get things done, learn fast and are comfortable building from scratch
  • You're technically fluent: you've worked with an engineer on a complex system with solid tracking and solved problems from the implementation side
  • You're ambitious and think big: you design lifecycle as a system that adapts to each customer, not as a set of fixed drip journeys that get tweaked once a quarter

Pay

EUR 65,000 - 85,000