CRM & Lifecycle Manager

Join LTK, the largest influencer marketing platform, as a CRM & Lifecycle Manager. In this role, you will own and evolve LTK's CRM and lifecycle marketing strategy across international markets. You will turn audience and behavioral data into relevant, timely, and measurable communications that drive growth, activation, engagement, retention, reactivation, and conversion. You will work closely with various teams, manage the CRM calendar, leverage AI, maintain data hygiene, and lead cross-functional CRM projects. Enjoy competitive compensation, benefits, and a flexible work schedule.

Responsibilities

• Own and evolve LTK’s CRM and lifecycle marketing across Creator, consumer and brand audiences in international markets.
• Turn audience and behavioural data into relevant, timely and measurable communications that drive growth, activation, engagement, retention, reactivation and conversion.
• Build, manage and optimise lifecycle journeys and campaigns across email, push, in-app messaging and WhatsApp.

Requirements

Adaptability to a dynamic, fast-moving environment

• A mindset focused on seizing opportunities and moving with urgency
• Hands-on experience across email, push, in-app messaging and WhatsApp; SMS experience is useful
• Experience with behavioural segmentation, personalised journeys, triggered campaigns, brand communications and lifecycle programmes
• Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences
• Experience managing complex cross-functional work across teams, markets or stakeholder groups
• Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable
• 5–7 years of experience in CRM, lifecycle marketing or marketing automation, ideally in growth ecommerce, DTC, retail, marketplace or consumer technology
• Dedication to fierce prioritization and operational excellence

A growth mindset and openness to feedback

• Ability to translate data into clear recommendations, prioritised actions and measurable outcomes
• Strong understanding of experimentation, reporting, data hygiene, QA and consent / privacy requirements
• A bachelor’s degree in marketing, business, communications, analytics or a related discipline, or equivalent practical experience