jobapplier

Developer Marketing Lead

Socure

Skills

Required

  • B2B marketing
  • API/platform products
  • nuance
  • API documentation / SDKs / developer portals / product-led growth strategies

Preferred

  • build and execute campaigns
  • QBRs

Join Socure, a leading identity verification company, as a Developer Marketing Lead. In this strategic, hands-on role, you will be the primary voice and strategist for developer-facing go-to-market efforts. You will define and execute a developer marketing strategy, partner with cross-functional teams, and drive awareness within developer communities. Enjoy comprehensive benefits, including health coverage, generous parental leave, and a 100% remote work environment.

Responsibilities

  • Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
  • Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.
  • Act as the developer marketing owner during planning cycles, QBRs, and product launches, influencing stakeholders across Product, Engineering, Sales, DevRel, and Marketing.

Requirements

  • Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority
  • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment
  • Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention)
  • 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy
  • Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance
  • Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies
  • Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions

Pay

USD 175,000 - 215,000