Senior Product Marketing Manager (Content Cloud)

Contentstack as a Senior Product Marketing Manager for Content Cloud. In this senior-level individual contributor role, you will own the commercial strategy for our headless CMS, Assets (DAM), and Launch. You will be responsible for positioning, packaging, launches, buyer narratives, pricing, competitive strategy, and field readiness.

This role requires 8-12 years of B2B SaaS product marketing experience, including at least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product.

Responsibilities

• You will also help protect and grow our largest installed base, drive expansion, and shape our competitive strategy in the market.
• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness.
• Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy.
• Define and measure adoption goals for launches, using data and customer feedback to improve go-to-market strategies.
• You like occasional travel

Requirements

• Hands-on enterprise DAM or content management experience, including familiarity with RFPs and complex enterprise buying processes
• Strong communication, executive presence, and influence skills, with the ability to work effectively with senior leaders across Product, Sales, Marketing, and the executive team
• Additional experience with DAM, retail/commerce, developer audiences, partner ecosystems, product-led growth, or answer engine/search optimization is a plus
• 8-12 years of B2B SaaS product marketing experience, including at least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product. Deep category experience is critical
• You can demo a product live and unscripted without relying on a sales engineer. This will be tested during the interview process
• A demonstrated track record of driving adoption after launch, using data to understand what worked and what needs to change
• Proven experience owning pricing and packaging for a product line and confidently defending your commercial decisions

Preferred

• Experience positioning against enterprise incumbents and challengers, with a track record of applying lessons from both wins and losses

Pay

USD 155,000 - 175,000

Benefits

• You value a collaborative, fun culture!