Email Marketing Operations Manager

Join our team as an Email Marketing Operations Manager, where you'll be responsible for managing our lifecycle marketing technology stack across seven brands. You'll lead the architecture and migration strategy, oversee identity resolution and data integrity, and manage automated journeys for acquisition and retention. Additionally, you'll manage two offshore associates, vendor relationships, and the lifecycle team's operational workflow. Your role will drive scalable and efficient lifecycle operations, clean data, technical test design, campaign performance reporting, and the expansion of AI-enabled automation.

Gérer la plateforme de marketing par e-mail et la technologie associée pour toutes les marques, en tant que propriétaire technique principal.

Diriger la stratégie de migration et d'architecture de la plateforme de cycle de vie, en tant que chef de projet pour les migrations et les nouvelles mises en œuvre.

Know email and SMS deliverability and compliance (CAN-SPAM, TCPA, CCPA)

Responsibilities

• Superviser les opérations de cycle de vie, y compris la conception, la mise en œuvre et l'optimisation des processus et de la technologie.
• Are energized by multi-brand complexity: seven brands, seven customer relationships, one stack
• Write clear technical requirements and acceptance criteria for engineering teams
• Set their teams up with clear SOPs and QA so they're never the bottleneck on a send
• Understand identity resolution and event data pipelines, and are comfortable in Snowflake or similar

Requirements

• Have led at least one ESP or CDP migration or net-new platform implementation end to end
• Translate business asks into specs engineers can build without a second meeting
• Bring a DTC e-commerce background (preferred), with multi-brand experience a plus
• Own their systems: when something breaks, they find out before a stakeholder does
• Have 5+ years in marketing operations, CRM operations, or lifecycle technology, mostly hands-on in the platform
• Believe AI is changing this job fast and already use it, and build with it, to move faster and think better
• Are self-starters who thrive in a lean, high-ownership environment
• Have deep Braze expertise: Canvas, segmentation, Liquid, custom events and attributes, and the data model underneath them
• Have managed direct reports (offshore or nearshore teams a plus)
• Write and maintain code that runs in production (scripts, API integrations, scheduled jobs) and can explain it to people who don't code

Pay

USD 90,000 - 100,000