CRM Category Expansion Manager

Join our team as a CRM Category Expansion Manager, where you will own and execute brand campaigns across email, SMS, push, and in-app for the UK, Germany, and France. You will be responsible for the entire process, from briefing and product selection to localization and shipping. You will also own audience segmentation, deliverability, and list health, and turn results into monthly insights and new campaign ideas. This role requires strong multi-stakeholder collaboration, experience in CRM/email marketing, and a working knowledge of SQL.

GBP 66,000 - 76,000

Responsibilities

• Gérer l'ensemble du processus de campagne, de la planification à l'exécution, en collaboration avec les équipes internes.
• Assurer la segmentation de l'audience, les limites de fréquence et la logique de suppression/consentement pour un ciblage plus intelligent.
• Construire et maintenir le moteur de production : modèles modulaires, flux de produits dynamiques et blocs de contenu réutilisables.
• Experience delivering SMS, push, and in-app campaigns, plus enough HTML/CSS to brief and QA email builds
• Strong multi-stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements)

Requirements

• Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps), including reading Postmaster Tools
• Already using AI in daily workflows, and ruthless about QA and automating it
• Hands-on with Iterable (or Braze/Klaviyo/SFMC), including multi-market campaign builds with dynamic content and personalization
• A/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data team
• SQL working knowledge — able to self-serve audience/results checks in Looker without an analyst
• 5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end (not just triggered flows)