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Account Based Marketing Lead

Scale AI

Skills

Required

  • B2B marketing

Preferred

  • joint account planning
  • stakeholder mapping
  • coordinated campaign execution
  • ABM platforms
  • Folloze
  • Reachdesk

Join Scale, a leading AI company, as the Account Based Marketing Lead. In this role, you will build and execute targeted ABM strategies, collaborate with sales teams, and track campaign performance. You will have the opportunity to make a significant impact on pipeline creation and revenue growth.

Responsibilities

  • Construire et exécuter des programmes de marketing basé sur les comptes (ABM) 1:1 pour un ensemble ciblé de comptes stratégiques.
  • Développer des stratégies de campagne spécifiques à chaque secteur, adaptées aux comportements d'achat, aux points de douleur et aux cas d'utilisation des comptes cibles.
  • Collaborer de manière transversale avec les équipes de contenu, de marketing produit et de terrain pour développer des messages spécifiques aux comptes et des expériences exécutives personnalisées.
  • Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list
  • Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution

Requirements

  • 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts
  • Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders
  • Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each
  • A portfolio of campaigns that made executives stop and respond, and the ability to explain the insight behind each one and the business result it drove
  • Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies

Preferred

  • Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company

Pay

USD 158,400 - 198,000

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