Founding Content Strategist

Join Siena, a fast-growing company in the eCommerce space, as a Founding Content Strategist. In this role, you will own all of Siena's content, from product launches to social media posts, and set the strategy for founder-led LinkedIn and the company's social accounts. You will work closely with the Creative Director to ensure that the words and visuals land as one cohesive message. This is a unique opportunity to make a significant impact on a rapidly growing company.

You use AI in every part of your work and none of it reads like AI

You have run founder-led or executive content before and can show what it did

You measure your own work and change course on the evidence, not on taste alone

Responsibilities

• Ownership of all content produced by Siena, including product launches, social media posts, and marketing materials.
• Development and execution of a comprehensive content strategy that aligns with the company's goals and objectives.
• Collaboration with the Creative Director to ensure that the written content and visuals work together cohesively.
• Published writing you can show across blog posts, launch announcements, social, and video scripts

Requirements

• You can point to writing that changed what someone did, e.g. the line that got a head of CX to book the demo, the founder post that got forwarded inside a company, the launch that landed
• You have worked in eCommerce or marketed to consumer brands and understand how their teams operate
• You were writing professionally before the current AI tools, and you can tell the difference between a sentence that sounds right and one that's true
• You have shipped content as the only writer at a company or brand, with no team or copywriters behind you

Preferred

• You have marketed AI, automation, or customer experience products
• CX experience in eCommerce, on the brand side or the vendor side