Ad Sales Lead (Programmatic)
- New York, United States
- Lead/Staff
- 8+ years
- Posted
Skills
Required
- PMP
- PG
- PMP/PG
- digital advertising
- ad tech
- mobile app ecosystems
- DSP/SSP workflows
- deal IDs
- inform pricing and packaging
Preferred
- SSP
Join Duolingo, the leading language-learning platform, as the Ad Sales Lead for Programmatic. In this high-visibility role, you will build a deal-led book of business with agency holding companies, independent agencies, and advertisers. You will own buy-side relationships, drive programmatic revenue, and establish the operating rhythm for a scaling programmatic business. This is an exciting opportunity to help define how programmatic can fuel high-quality ads for millions of learners while driving outcomes for partners.
Responsibilities
- Construire un portefeuille d'affaires axé sur les accords avec les agences et les annonceurs.
- Posséder des relations d'achat avec les équipes d'investissement et de programmatique des agences.
- Diriger la transition d'une enchère ouverte vers des accords premium, en négociant des engagements annuels.
- Experience selling premium mobile or consumer app inventory—especially video and native/custom formats—through programmatic channels to top‑tier advertisers and agencies
- Sold against first‑party audience segments or custom data products, not just inventory
- Hands‑on partnership with Ad Ops on deal setup, SSP onboarding, and campaign QA to improve fill, CPMs, and delivery quality
- Experience moving partners from a heavy open‑auction mix to meaningful always‑on/custom PMP/PG alongside direct sales—and knowing what actually moved the deal (packaging, pricing, supply path, or sales motion)
- Deep, current relationships with programmatic leads at major agency holding companies and larger independents
Requirements
- 8+ years in digital advertising, including at least 4 years selling programmatic on the sell side (publisher/platform/app) or in a holding‑company programmatic/investment role, carrying and hitting a quota; demonstrated PMP/PG selling and trading‑desk engagement
- Strong understanding of ad tech and mobile app ecosystems, including DSP/SSP workflows, deal IDs, verification/measurement, and using data to inform pricing and packaging
- Excellent communication and presentation skills; clear, concise storytelling for both technical and non‑technical audiences
- A demonstrated book of PMP and PG business you personally sourced, negotiated, and grew
Pay
USD 152,000 - 228,000
