jobapplier

Ad Sales Lead (Programmatic)

Duolingo

Skills

Required

  • PMP
  • PG
  • PMP/PG
  • digital advertising
  • ad tech
  • mobile app ecosystems
  • DSP/SSP workflows
  • deal IDs
  • inform pricing and packaging

Preferred

  • SSP

Join Duolingo, the leading language-learning platform, as the Ad Sales Lead for Programmatic. In this high-visibility role, you will build a deal-led book of business with agency holding companies, independent agencies, and advertisers. You will own buy-side relationships, drive programmatic revenue, and establish the operating rhythm for a scaling programmatic business. This is an exciting opportunity to help define how programmatic can fuel high-quality ads for millions of learners while driving outcomes for partners.

Responsibilities

  • Construire un portefeuille d'affaires axé sur les accords avec les agences et les annonceurs.
  • Posséder des relations d'achat avec les équipes d'investissement et de programmatique des agences.
  • Diriger la transition d'une enchère ouverte vers des accords premium, en négociant des engagements annuels.
  • Experience selling premium mobile or consumer app inventory—especially video and native/custom formats—through programmatic channels to top‑tier advertisers and agencies
  • Sold against first‑party audience segments or custom data products, not just inventory
  • Hands‑on partnership with Ad Ops on deal setup, SSP onboarding, and campaign QA to improve fill, CPMs, and delivery quality
  • Experience moving partners from a heavy open‑auction mix to meaningful always‑on/custom PMP/PG alongside direct sales—and knowing what actually moved the deal (packaging, pricing, supply path, or sales motion)
  • Deep, current relationships with programmatic leads at major agency holding companies and larger independents

Requirements

  • 8+ years in digital advertising, including at least 4 years selling programmatic on the sell side (publisher/platform/app) or in a holding‑company programmatic/investment role, carrying and hitting a quota; demonstrated PMP/PG selling and trading‑desk engagement
  • Strong understanding of ad tech and mobile app ecosystems, including DSP/SSP workflows, deal IDs, verification/measurement, and using data to inform pricing and packaging
  • Excellent communication and presentation skills; clear, concise storytelling for both technical and non‑technical audiences
  • A demonstrated book of PMP and PG business you personally sourced, negotiated, and grew

Pay

USD 152,000 - 228,000