Marketing Analytics Manager

Join our team as a Marketing Analytics Manager, where you'll be a key player in transforming data into actionable insights that drive decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing, and serve as the go-to analytics expert for marketing leadership. Your responsibilities will include driving attribution modeling, creating insights around traffic and engagement, building self-service dashboards, and mentoring junior analysts.

About Okta

• Partenariat avec l'équipe des opérations de données marketing pour maintenir la qualité des données à travers les systèmes martech.
• Data storytelling: communicate complex insights to executives and influence decisions
• Deep expertise in marketing attribution modeling and multi-touch measurement

Responsibilities

• Responsable de la mesure et de l'analyse des campagnes marketing, y compris la modélisation d'attribution et l'optimisation du ROI.
• Création d'insights autour du trafic organique et payant et de l'engagement, avec une attention accrue sur la géographie.
• Track record of using data to drive business strategy and budget decisions
• Experience across enterprise sales, product-led growth, and partner marketing models

Requirements

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
• 4+ years in web analytics focused on demand generation, engagement, and intent modeling
• 4+ years in paid media analytics across ad platforms, web analytics, and Salesforce

Statistical analysis, A/B testing, and experimental design

• Proven ability to influence and guide the work of others without formal management authority
• Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
• Expert-level Tableau, Salesforce, Snowflake, Excel
• AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
• Google Analytics (GA4) or Adobe Analytics expertise
• SQL proficiency
• Familiarity with FiveTran Ad schemas
• Python, R, or similar statistical tools
• Privacy-first measurement, DSPs, programmatic advertising experience
• Growth marketing or demand gen background
• Advanced degree (MBA, Analytics, Economics, or related field)

Pay

USD 132,000 - 182,000

Benefits

• This is a remote position with a range of benefits including health and wellness, financial benefits, and time off.