Senior Digital Product Manager (Retention & Post-Purchase)

Join our Digital Product team as a Senior Digital Product Manager focused on retention and post-purchase strategies. You will lead a dedicated team of engineers and designers to enhance the customer experience after a purchase, driving metrics such as repeat rate and self-service resolution rate. You will also own personalization for returning customers and serve as the primary product partner to Retention and CRM. This role offers a range of benefits, including 100% employer-paid healthcare, unlimited vacation, and company equity.

You read cohort and funnel data yourself before asking an analyst for a pull

About Bombas

• Motivated by the retention problem at a brand with no loyalty program. The levers here are product, experience, and timing rather than points
• A track record of moving a repeat or retention metric with measurable, sustained impact

Responsibilities

• Assumer la responsabilité de la stratégie et de la feuille de route du produit pour les surfaces post-achat, de fidélisation et de retour des clients, y compris le suivi des commandes, les retours et les échanges, l'expérience du compte, l'historique des commandes, le support en libre-service et la personnalisation.
• Diriger une équipe dédiée d'ingénieurs et de designers pour transformer un achat effectué en un nouvel achat, en établissant une stratégie basée sur les données et en itérant sur la feuille de route.
• Collaborer avec les équipes de plateforme pour garantir que les données clients et de commande sont utilisées efficacement pour personnaliser l'expérience des clients récurrents.
• The ideal candidate has digital product management experience in the second half of the customer journey: everything after the order is placed, including order tracking, returns and exchanges, accounts, self-service support, personalization for returning customers, and the surfaces a repeat customer sees first
• A proactive communicator who shares context early and brings the right people in at the right time

Requirements

• Happy owning an experience without owning the systems under it. You get what you need from platform partners through clarity about the customer outcome rather than by taking over their roadmap
• You have a point of view on personalization: which signals earn a changed experience, and where personalization stops being useful and starts being intrusive
• Strong experimentation practice: A/B tests run end to end, scoped properly, with findings reported in a way building confidence in the methodology. Hands-on with product analytics and experimentation tooling (for example Optimizely, GA4, Contentsquare, Looker)
• Digital product management experience with meaningful time on post-purchase, accounts, retention, personalization, subscription, or loyalty surfaces in DTC or eCommerce
• Technical fluency in how site experience surfaces are built and rendered: templates, content models, component reuse, and how personalization rules reach a live session. Enough to partner credibly with Engineering on what is feasible in-session versus what needs precomputing
• Experience directing an agency or external development partner to ship customer-facing work, owning the outcome rather than the status report

Pay

USD 152,000 - 162,000

Benefits

• You get results through an external team as comfortably as through your own engineers
• Belief in our mission and understand the importance of giving-back