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Senior Creative (Social)

Duolingo

Skills

Required

  • storytelling

Preferred

  • experiential activations
  • earned-media stunts
  • OOH

Join Duolingo, a leading language-learning platform, as a Senior Creative (Social). In this role, you will be responsible for transforming trends, memes, and cultural moments into innovative ideas across various platforms, including social media, experiential marketing, and partnerships. You will work closely with the social team and other departments to develop and execute ambitious creative projects. The ideal candidate will have a strong background in social media, copywriting, and art direction, as well as a deep understanding of internet culture.

USD 142,800 - 193,200

About Duolingo

Expertise in short-form video, including concepting, directing and getting the work made

Responsibilities

  • Transform trends, memes, and cultural moments into breakthrough ideas across various platforms.
  • Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks.
  • Identify validated trends, memes, fandoms, and cultural moments where Duolingo can play a meaningful and unexpected role.
  • The most important thing you’ll bring to this interview is your portfolio. We want to see work that made people stop scrolling and ideas too big to stay in the feed
  • Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships

Requirements

  • Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
  • Strong taste, low ego, and the ability to make the work better through collaboration
  • Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
  • A clear point of view on what great social creative looks like now and where it’s going next
  • The ability to operate at both the strategic and hands-on level; you’re not too senior to make things
  • The ability to work from or relocate to Pittsburgh, PA or New York, NY
  • 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
  • Experience working across both in-house and agency or studio environments
  • A genuine obsession with Duolingo’s mission, product and characters

Benefits

  • A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
  • Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution