Chief Creative Officer

Join La Vie, a leading plant-based brand in Europe, as the Chief Creative Officer. You will be responsible for owning the brand's visual identity, tone of voice, and creative direction across all consumer touchpoints. You will also lead creative operations, social media and influence leadership, partnerships, PR, and influencer marketing, and team leadership. The ideal candidate has 8+ years of experience in advertising, creative agencies, brand building, or content creation, with a proven track record of leading creative work.

About La Vie™

• Assurer la direction créative de La Vie, en possédant l'identité visuelle, le ton de la voix et la direction créative à travers tous les points de contact avec le consommateur.
• Gérer et développer une équipe créative, en favorisant une culture d'excellence, de rapidité, de responsabilité et de créativité.

Responsibilities

• Identifier les opportunités créatives à travers l'entreprise et donner à vos équipes la clarté et la liberté nécessaires pour donner vie aux meilleures idées.

Requirements

• 8+ years of experience in advertising, creative agencies, brand building or content creation, with a proven track record of leading creative work.
• That said, we are deliberately open to unconventional profiles for this job. You might come from the creator economy, be an influencer or content creator, have built a cult brand or community or simply have taken a completely non-linear path. What matters most is exceptional creative taste, a strong point of view and the ability to turn a brand into culture.
• Strong creative vision in art direction and/or copywriting, with the ability to take bold ideas from concept to execution
• Hands-on, solution-oriented and comfortable in fast-moving environments.
• Strong leadership skills with the ability to align senior stakeholders and mobilise transversal teams.
• Passion for food, trends and culture.
• Creative thinker who can go beyond functional product attributes and build concepts that consumers love.
• High standards of execution and a sharp sense of business impact.
• Genuine interest in sustainability and positive impact.
• Fluent in French and English