Senior Host Communications Strategy Lead

Join Airbnb as a Senior Host Communications Strategy Lead, where you'll play a crucial role in shaping the communication strategy for new features, products, and corporate/community updates. You'll work closely with various teams to develop campaigns, draft messaging frameworks, and oversee communications execution. This role requires a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams.

They will bring a tremendous passion for Airbnb’s mission, empathy and understanding of our community, and a go-getter approach

They are as comfortable building a campaign themselves as they are directing one

We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, in-product channels

This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice

Responsibilities

• Own positioning and launch communications plans for new features, products and corporate/community updates.
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
• Identify key audiences and segments to focus on, and build plans that support these goals.
• Conducted, synthesized and applied user insights, research and testing to marketing strategy

Requirements

• They are fluent with AI tools and use them daily to move faster, whether drafting, iterating on a brief/creative, or analyzing sentiment and performance
• The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams
• Writing samples and/or a portfolio of work to share
• Versed in product strategy, design and development principles and processes
• Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must
• Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
• 12+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus
• Experience managing through cross functional teams
• Managed creative agencies and led creative production
• Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams

Pay

USD 196,000 - 245,000

Benefits

• Passion for Airbnb. Airbnb hosts are preferred