Growth Marketing Manager

Join OpenTable as a B2B Growth Marketing Manager for the independent restaurant segment. You will lead the growth strategy, optimize the user journey, manage demand generation programs, and establish shared targets with Sales and Revenue leadership. This role requires strong cross-functional collaboration, 5+ years of B2B growth marketing experience, and a background in marketing software solutions to independent restaurants or SMBs. Enjoy generous benefits, including paid vacation, mental health support, and the flexibility to work from almost anywhere.

Lead the end-to-end growth strategy for OpenTable’s independent restaurant segment, focusing on both self-serve and sales-assisted motions.

Experience partnering directly with Account Management teams to drive customer expansion and retention marketing initiatives

Responsibilities

• Own and execute the holistic growth roadmap for the independent restaurant segment across acquisition, activation, conversion, and retention.
• Build and manage targeted demand generation programs, including outbound campaigns, account-based marketing, and sales enablement, for consultative, sales-assisted accounts.
• Demonstrated ability to analyze funnel metrics and behavioral data to diagnose growth opportunities and prioritize execution
• Proven track record partnering directly with Sales and Revenue teams to deliver on shared pipeline and revenue targets
• Demonstrated experience managing both product-led (self-serve) and sales-assisted go-to-market motions

Requirements

• Strong cross-functional collaboration and communication skills, with experience leading strategic initiatives across matrixed teams
• 5+ years of experience in B2B growth marketing or demand generation within technology, SaaS, or digital marketplaces
• Practical experience applying AI tools to conduct market research, automate workflows, and scale content generation
• Experience marketing software solutions or digital platforms directly to independent restaurants or small-to-medium businesses (SMBs)
• Background in designing lead routing frameworks, qualification criteria, or service level agreements (SLAs) across multi-touch funnels