Demand Gen Lead

Join our team as a Demand Gen Lead, where you'll be responsible for creating and capturing demand through performance marketing, account-based programs, and analytics. This role requires a combination of growth marketing and "Gen" marketing skills, with a focus on strategy, budget, and results. You'll work cross-functionally with sales, product marketing, and events, and own the martech stack.

About Kojo

• Ops and analytics: You can run HubSpot and a modern martech stack without help, from attribution and routing to dashboards leadership trusts
• Web, CRO, and search: Experience improving website conversion, and driving meaningful growth through SEO, AEO, and GEO

Responsibilities

• Additionally, you'll run paid search and paid social campaigns, improve website conversion, and leverage AI in your marketing efforts.
• Enjoy a remote-first work environment, unlimited PTO, and a culture of community.
• Establecer la estrategia de marketing de crecimiento y la planificación de campañas para cumplir con los objetivos de ingresos.
• Ser responsable de la estrategia de generación de demanda, la mezcla de canales y los planes trimestrales para alcanzar los objetivos de ingresos.
• Colaborar con equipos multifuncionales, incluyendo ventas, marketing de productos y eventos, para convertir leads en pipeline.

Requirements

• Performance marketing depth: Hands-on experience running and scaling paid search and paid social, including managing budget and improving CAC
• Pipeline ownership: You've owned a marketing-sourced pipeline target and can talk through how you planned for it, what levers you’ve pulled to hit it, and what you'd do differently
• 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C. Experience with a sales-led, ENT-focused motion is a plus
• Strategic and scrappy: You're as comfortable setting strategy as you are building in the tools yourself. You like ambiguity, test constantly, and hold a high bar
• ABX and signal-based experience: You've built account-based programs and used intent or engagement signals to trigger campaigns and outbound
• Maker instincts: You can write and produce solid campaign assets with AI's help, and you care about quality

Preferred

• AI builder: You've built AI agents or workflows (in tools like Clay, n8n, Zapier, or with LLM APIs) that made you or your team measurably faster. Bring examples

Pay

USD 75,000 - 100,000