Copywriter (Product Marketing)

Join Runway, a cutting-edge AI software company, as a Copywriter focused on Product Marketing. In this performance-driven role, you'll create compelling copy for landing pages, lifecycle emails, ads, feature launches, onboarding flows, and in-product messaging. You'll collaborate closely with product marketing, growth, design, and product teams, and your work will directly impact how users discover, understand, and adopt Runway's products. Enjoy a range of benefits, including 100% medical, dental, and vision coverage, unlimited PTO, 401k matching, and more.

About Runway

Experience partnering with product, design, and growth teams in a fast-moving environment

Responsibilities

• Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion.
• Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs.
• Write lifecycle and product emails — launches, re-engagement, onboarding sequences, and feature adoption.
• Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy

Requirements

• Strong instinct for conversion-oriented writing — you think in terms of clarity, action, and outcomes
• 4+ years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company
• A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns
• Experience in AI, creative tools, or developer-adjacent products is a strong plus
• Ability to context-switch across multiple launches and workstreams without losing quality
• Comfort working with data — you can look at test results, funnel metrics and engagement data and know what to write next