Junior Digital PR Associate (AI Native)

Join ConsumerAffairs as a Junior Digital PR Associate, where you'll work at the intersection of SEO, PR, brand storytelling, and emerging AI-powered tools. You'll help promote impactful content, build relationships with journalists and influencers, and support the promotion process. This role is ideal for recent graduates or early-career professionals eager to learn and grow in digital PR.

Support the planning and execution of digital PR campaigns that drive media coverage, referral traffic, social engagement, and brand awareness.

This role is ideal for a recent graduate or early-career professional who’s eager to learn by doing

Foundational understanding of SEO principles, including how content, backlinks, and authority contribute to organic growth

Responsibilities

• Build and maintain relationships with media contacts, including journalists, editors, and influencers, while keeping outreach organized and up to date.
• Write compelling, tailored pitches that capture journalists’ attention and help earn high-quality media coverage across top-tier and niche outlets.
• Strong writing and communication skills, with a creative approach to crafting compelling pitches and campaign messaging
• Comfortable using AI-powered tools to support research, ideation, personalization, and efficiency, while applying human judgment, accuracy checks, and editorial standards

Requirements

• Comfortable working with data at a basic level and interested in learning how to measure and report on campaign performance
• Bachelor’s degree in public relations, journalism, marketing, communications, or a related field
• Able to self-edit for spelling, grammar, clarity, and accuracy before submitting work
• Self-motivated, curious, and open to feedback, with a strong desire to grow in a digital PR role
• 0-2 years of hands-on experience in digital PR, media relations, content marketing, SEO, or a related area is a plus. Internships, academic projects, freelance work, or relevant coursework are all welcome
• Detail-oriented with strong organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment
• Comfortable using spreadsheets (Excel or Google Sheets) to organize information and track outreach; experience with basic formulas, sorting, and filtering is a plus but not required

Preferred

• Introductory experience with SEO or research tools like Ahrefs, SEMrush, Moz, or Google Search Console
• Exposure to media outreach or PR tools such as Muck Rack, BuzzStream, Prowly, or Cision through internships, projects, or training

Benefits

• Familiarity with Google Workspace and collaboration tools like Slack, Airtable, or Trello
• Familiarity with AP Style and the ability to write accurate, polished copy for outreach