Director of Creator Growth

Join Tubi, a leading streaming service, as the Director of Creator Growth. In this high-impact role, you will own the strategy and execution of our scaled creator acquisition program, building the systems that bring creators to Tubi at scale. You will establish KPIs and measurement standards, partner closely with the product team, and coordinate with creator managers. This position requires 10+ years of experience in the creator economy, digital media, streaming, or content partnerships, and a deep understanding of creator and digital content ecosystems.

About Tubi

Deep understanding of creator and digital content ecosystems (YouTube, TikTok, Instagram, and emerging platforms) and creator monetization models

Embodies Tubi’s values of inclusion, integrity, and innovation

• Passion for creators, content, and how audiences engage across platforms
• USD 184,400 - 250,000

Responsibilities

• Own the strategy and execution for scaled creator acquisition, building the processes, systems, and partner relationships needed to grow the non-exclusive library to thousands of creators.
• Establish KPIs and measurement standards for the scaled program, monitoring creator and content performance across the long-tail portfolio and using data to continuously refine acquisition criteria and partner tiers.
• Partner closely with the product team to define and prioritize product requirements that reduce friction in creator onboarding, contracting, and content delivery at scale.
• Proven experience building and scaling creator, partner, or supply acquisition programs

Requirements

• The ideal candidate has built creator or partner programs at scale, blends strategic thinking with operational rigor, and leads with data
• 10+ years of experience in the creator economy, digital media, streaming, or content partnerships
• People management experience, with a passion for developing talent
• Track record of partnering with Product teams to shape tools, workflows, or self-serve platforms
• Strong data literacy, with experience establishing KPIs and using performance metrics to drive acquisition and portfolio strategy
• Excellent cross-functional leadership skills, with the ability to align stakeholders and remove blockers across teams
• Proactive mindset with the ability to anticipate needs and take initiative
• Highly collaborative and adaptable with a “solutions-first” mindset that brings curiosity, accountability, and creative problem-solving to every challenge