Content and Social Media Specialist

Join Dotdigital, a leading marketing automation platform, as a Content and Social Media Specialist. In this role, you will create impactful visual content, capture compelling visuals, edit and produce video content, repurpose long-form content, craft punchy short-form copy, optimize for each platform, and analyze and report performance. You will also build a multi-channel influencer program, grow an internal advocacy program, and collaborate with various teams across the organization. This is an exciting opportunity to shape our brand personality and inspire a global marketing community.

Responsibilities

• Créer du contenu visuel percutant et engageant, y compris la photographie et la vidéographie, pour les plateformes de médias sociaux.
• Collaborer avec les équipes de contenu et de campagne pour planifier et programmer le contenu, en veillant à ce qu'il soit optimisé pour chaque plateforme.
• Surveiller les tendances et les insights de l'industrie, analyser et rapporter les performances du contenu pour informer les stratégies futures.
• This role is ideal for a self-starter who is highly creative, with the ability to think strategically. You’ll also need to be great at building relationships, encouraging people to get involved and enjoy being on both sides of the camera
• Ability to brief and manage agencies and freelancers: to support your work as needed
• Exceptional ability to craft engaging and concise short-form copy: tailored for social platforms
• Strong understanding of platform-specific content optimization: and current social media trends and influencers around the world
• Understanding of how to find and engage appropriate influencers
• Experience repurposing long-form content: into impactful, snackable posts

Requirements

• Some experience in working with B2B SaaS: could be advantageous - but not essential
• Demonstrated expertise in creating and editing visual content: including photography, short-form video production, and caption writing
• Demonstrated experience in using design, editing and AI tools: Capcut, Figma, Canva, AI tools and/or similar design and editing tools
• Strong organizational and scheduling skills, with the ability to support global content calendars and campaigns
• A natural storyteller with the ability to bring a brand’s personality and values to life
• A willingness and level of comfort with being on-camera and featuring in Dotdigital content
• Collaborative mindset and the ability to working closely with design teams, stakeholders, and external partners, giving and taking feedback constructively
• Tech savvy and curious when it comes to getting the best out of social scheduling and listening tools, along with LLMs and editing suites

Benefits

• Passion for building relationships at all levels, including senior leaders and encouraging active participation in content creation
• The ability to build personal brands and profiles across LinkedIn, working with key individuals across the business