Sales Coach — Freelance · Boston

Join Culturelive as a Sales Coach, where you'll help clients improve their sales performance. You'll coach sales reps and managers, run performance rituals, support managers through change, structure and maintain sales frameworks, and deliver regular reporting to clients. You'll also contribute to improving Culturelive's sales and coaching methodology. Fluency in Portuguese and English is required.

Solid B2B sales experience, including time in SaaS or a tech environment, on non-purely transactional sales cycles.

Responsibilities

• Coaching sales representatives and managers throughout the entire B2B sales cycle, from prospecting to closing.
• Running performance rituals and embedding sustainable prospecting routines over time.
• Structuring and maintaining clients' sales frameworks in alignment with the company's platform.
• Requirements:

Requirements

• You have already managed, coached, or supported salespeople (in-house or in a consultancy) — and you genuinely enjoy it.
• You are passionate about B2B sales: you care as much about skills as you do about processes and structure.
• You have a strong client focus, deliver with care, and know how to hold high standards without losing the human connection.
• You are comfortable challenging, redirecting, and encouraging — always with concrete examples and clear action plans.
• Fluency in both Portuguese and English is required — you will work with Portuguese-speaking clients and collaborate with a French-speaking team.

Preferred

• Familiarity with sales methodologies such as MEDDIC, SPIN, Sandler, Challenger, etc.
• Experience on sales transformation / sales performance projects in the DACH market.
• French is a plus.
• Location: Portugal
• Start date: September 2026

• Schedule: 2.5 days/week to start, with the opportunity to grow as the role develops
• Contract: freelance