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Marketing Manager (Audience Growth)

Shield AI

Join Shield AI as a Marketing Manager focused on audience growth. In this role, you will develop and execute strategies to expand reach and engagement across first-party social channels and third-party digital communities. You will analyze audience behavior, manage paid-growth levers and budget, and partner with various teams to enhance performance. The position offers excellent benefits, including medical coverage, mental health support, paid parental leave, and more.

Responsibilities

  • Develop and execute the audience growth strategy across first-party social channels and third-party digital communities.
  • Analyze audience behavior and build audience segmentation frameworks to better understand priority personas and acquisition opportunities.
  • Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance.
  • Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns
  • Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities
  • Strong understanding of audience segmentation, channel performance, testing, and growth metrics

Requirements

  • Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders
  • Strong analytical skills with the ability to translate data into actionable recommendations

Proficiency with analytics, reporting, and dashboarding tools

  • Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools
  • Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams
  • 5-8+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field
  • Experience in aerospace, defense, national security, advanced technology, or B2B technology
  • Experience with social listening, community intelligence, or creator/influencer analysis tools
  • Experience building executive-ready dashboards or recurring performance reporting systems

Pay

USD 130,000 - 190,000

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