This role is part of the TikTok's Monetization organization and holds a strong focus on advertiser needs and is dedicated to excellence in developing products and execution.
We work with advertisers from all verticals to develop the next generation of monetization solutions and to make TikTok an essential growth channel for businesses of all sizes.
We are on the critical path to delivering TikTok's Ads revenue, defining the long-term monetization strategy, and delivering insights that drive the product roadmap.
Responsibilities
Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Requirements
Bachelor's degree in economics, statistics, engineering, or a related field
5+ years of experience in management consulting, investment banking, or tech corporate strategy
Strong analytical skills with experience in market analysis and financial modeling
Preferred
Ability to work cross-functionally and manage multiple projects simultaneously
Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
Comfortable working in a fast-paced and dynamic environment with tight deadlines
Passion for digital advertising and social media monetization
