Data Product Manager - TikTok Shop

Skills

Sellers on our platform make real business decisions every week — where to put media, which creative to scale, whether a product launch worked, whether more inventory should be reserved.
Data is at the center of all these decision making processes.
You'll build direct relationships with sellers, turn what you learn into products, and run the go-to-market that drives adoption.
You will be the person who knows the customer better than anyone else in the building.

Build direct connection with sellers and understand their business needs and turn these insights into data products;
Own the roadmap for a set of seller-facing analytics products, from opportunity sizing through launch;
Define metrics that match how sellers think: funnel stages, category share, new-to-brand versus repeat, channel performance, etc.;
Collaborate with cross functional teams including data scientists, designers, data engineers, software engineers to build data products;
Own the launch of data products from end to end, including driving training to account managers to better help sellers.

5+ years of product management experience owning roadmap strategy and definition
Experience building products for external business users, with direct ownership of product roadmap
Experience owning go-to-market for a launch, including positioning, field enablement, and post-launch adoption
Experience with SQL and analyzing large datasets independently
Experience writing requirements for and working with data scientists, data engineering and software engineering teams

Experience building data or analytics products — reporting dashboards, measurement tools, or insights products
Experience in e-commerce, marketplace, social media, or measurement
Working knowledge of brand marketing: media planning cycles, funnel measurement, share of voice, creative testing