TikTok Shop - Brazil Marketing Lead

About TikTok

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

Responsibilities

• Lead and oversee platform-level event marketing projects for TikTok Shop, including but not limited to offline event planning, online integrated marketing, platform-wide communications, and commercial partnerships.
• Drive targeted B2B marketing strategies to amplify the platform's brand equity and thought leadership among merchants, brands, supply chain partners, and the broader industry ecosystem.
• Combine consumer trends with audience insights to identify unique products on TikTok Shop; collaborate with internal and external partners to design merchant recruitment/selection strategies, as well as execute creative initiatives and operational mechanics.
• Keep pace with market trends and viral topics (both on and off-platform); engage high-profile celebrities and creators to rapidly plan and execute viral content, shareable thematic marketing events, and dedicated live-streaming e-commerce sessions.
• Manage project budgets and monitor both online and offline performance based on key objectives; extract reusable best practices to continuously iterate and innovate creative strategies.

Requirements

• 5+ years of work experience in marketing at e-commerce companies is highly preferred, especially experience from building high level strategies to campaign development and media management.
• Data and Insights driven, ability to synthesize data into strategy and execution.
• Thorough understanding of the full funnel of E-commerce industry or creator marketing including Owned, Earned and Paid strategy and execution.
• Exceptional attention to detail and ability to prioritize and delegate.
• Excellent written and presentation skills & negotiation skills, and leadership ability.

Preferred

• Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics.
• A keen interest in brand and business development, including commercial and brand partnerships.