Alongside their regional social responsibilities, the Manager will lead selected marketing initiatives in Brazil, from proposal development and cross-functional alignment through execution, measurement and optimization.
Lead end-to-end social strategy for Brazil and priority LATAM markets, including owned-handle management, always-on content between major campaigns, and sharing/localizing regional formats, assets, and learnings.
Develop social-first paid campaigns on TikTok (with potential expansion to other platforms) that deliver against priority brand objectives, with creative built natively for each platform and audience.
Define and measure social's impact on brand outcomes beyond engagement and impressions—particularly trust and relevance—and use audience, cultural, and performance insights to decide what to scale, adapt, or deprioritize.
Own selected Brazil marketing strategies and campaigns from proposal through cross-functional execution, measurement, and optimization to strengthen brand perception among users and non-users.
Serve as the key strategic partner in local planning, aligning Marketing, Media, Communications, Creative, Partnerships, and other teams and influencing stakeholders during large-scale initiatives.
Lead social, creative, and media agency partners, setting clear responsibilities across briefing, development, production, localization, approvals, and delivery, and ensuring paid social is integrated into broader media planning.
Collaborate with the Global Social team to align regional work with TikTok's global social strategy, governance, and standards.
Requirements
5+ years in social media management or strategy, with related experience in marketing/brand strategy or partnerships.
Deep understanding of TikTok culture and the platform, broader social trends, and Brazilian culture, with a strong grasp of what resonates locally.
Experience developing social strategies, content, and audience engagement across various platforms and tying social performance to brand objectives such as trust and relevance.
Strong analytical and project management skills, including campaign reporting, budget and timeline management, contracts and operations, and translating insights into action.
Experience leading integrated, cross-functional campaigns across paid social, influencer, TV, out-of-home, and print while managing agency partners; proactive and comfortable in a fast-paced, ambiguous environment.
Preferred
Knowledge of local market and audiences and what resonates locally on social.
Hands-on experience with platform tools and scheduling/listening platforms such as Brandwatch.
Experience in community management and social listening.
Experience leading marketing campaigns at a technology or international company.
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