Senior Manager
MobiKwik
- Gurugram, India
- Lead/Staff
- Posted
About MobiKwik
Mobikwik is India's leading Digital Financial Services platform & Largest Digital Wallet, trusted by over 167 million users & 4.4 million businesses.
As a pioneer in the Fintech space, Mobikwik empowers its users with a robust suite of services, including Digital payments, Credit & Investments.
Recently, Mobikwik achieved a significant milestone with its Initial Public Offering (IPO), marking a new chapter in its journey of innovation & growth.
With a mission to democratize financial inclusion, Mobikwik continues to transform how Indians manage their money, offering secure, seamless & user-friendly solutions that cater to a diverse range of financial needs.
Responsibilities
Own the UPI growth targets
- registrations, first-payment activation, monthly transacting users (MTU), transactions per user and market share.
- Work with product to cut drop-offs across onboarding: device binding, bank account linking, UPI PIN setup and the first payment.
- Design cashback and reward mechanics with clear unit economics.
- Judge every campaign on incremental impact and own the cashback budget.
- Run referral, reactivation and win-back programs with the CRM team across push, SMS, WhatsApp and in-app.
- Plan campaigns around the festive season, IPL and big sale events, and bring in co-funded offers from banks, merchants and brands.
- Stop reward abuse and fraud with the risk team, without adding friction for genuine users.
- Take new NPCI products (UPI Lite, RuPay credit on UPI, credit line on UPI, UPI Circle and more) to market early, from business case to go-live.
Own daily UPI operations
- transaction success rate, bank escalations, outages and RCAs, disputes within RBI turnaround times, and reconciliation.
- Stay audit-ready and compliant with NPCI, RBI and partner bank rules, and manage our relationships with NPCI and partner banks.
Requirements
- Job Title
- UPI Growth Lead & Operations Manager
- Reporting to: Head of Payments / Business Head
- Location: Gurugram
Job Type: Full-Time
- Experience: 6+ years (4+ years in UPI or digital payments)
- Working knowledge of the UPI ecosystem: NPCI, PSP and issuer banks, the TPAP model, payment flows, settlement and disputes.
- A record of cashback-led growth with proven ROI, showing both gross and incremental impact.
- Hands-on UPI operations experience
- success-rate management, bank escalations, disputes and reconciliation.
Strong with data
- SQL or advanced Excel, dashboards and campaign P&L.
- Calm in a war room during outages and festive peaks.
- Able to lead product, engineering, risk, finance and support teams without direct authority.
- Clear writing for business cases, RCAs and regulator-facing documents.
- 6+ years of experience, including at least 4 years in UPI or digital payments at a TPAP, PSP bank, payment aggregator or fintech.
Preferred
- Existing working relationships with NPCI and partner banks (strongly preferred).
- MBA or equivalent preferred; relevant experience counts for more.
- launch experience on an NPCI product, merchant ecosystem understanding, exposure to fraud and risk tools, and knowledge of BBPS, PPIs and cards.
