FMCG Strategy Director (Philippines E-Commerce)

This team helps sellers and brands succeed by guiding them through store setup, performance optimization, and campaign execution. We provide strategic insights, foster influencer collaborations, and ensure brands thrive on the platform. If you're results-driven, enjoy building relationships, and want to be part of an innovative team, we’d love to have you join us!

In this role, you are responsible for making an impact on the overall cluster and sub-categories growth within the e-Commerce platform.

About ByteDance

ByteDance E-Commerce is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow.

As the business expands across SEA markets, we take on complex challenges across local user needs, merchant growth, and ecosystem development in a market that keeps changing. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential.

Responsibilities

• Formulate the go-to-market, seller/brand growth and merchandise strategy for a specific cluster/category;
• Dissemble goals, formulate budget plans, and transform goals into executable plans;
• Monitor the merchant ecosystem, discover high-potential merchants and explosive new product opportunities, while being alert to risks;
• Implement and manage important merchant strategies;
• Lead the entire team, ensuring OKRs are met

Requirements

Bachelor's degree or above

• 5+ years of experience in e-Commerce industry, internet strategy or consulting firm; with relevant market research and business analytics skillsets
• Have an in-depth knowledge of the e-Commerce ecosystem, value proposition and writing business proposals by identifying and mapping business strengths and customer needs
• Strong project delivery, commercial negotiations and relationship management along with deep analytical acumen
• Team Management Experience

Preferred

• Experience working with e-Commerce platform company