Customer Engagement Lead

About AstraZeneca

At AstraZeneca, we combine strategy, innovation, data, and artificial intelligence to create more relevant and effective customer experiences.

Join us as a Customer Engagement Lead and help transform the way we engage with our stakeholders, accelerating the evolution toward a dynamic, omnichannel, and customer-centered model across the Andean Cluster.

Responsibilities

• Design and lead the Customer Engagement strategy for the Andean Cluster, in partnership with Business Units, Therapeutic Areas, and enabling functions.
• Translate brand strategies and business needs into integrated omnichannel engagement models for healthcare professionals, institutions, payers, and other stakeholders.
• Lead the design and evolution of customer journeys, defining segments, channels, interaction sequences, and relevant experiences for each customer.
• Plan, activate, measure, and optimize integrated campaigns together with Brand Teams, Medical, Sales, Market Access, and other functions.
• Coordinate face-to-face, remote, and digital experiences to ensure consistent, personalized, and customer-centered interactions.
• Drive content planning, reuse, personalization, and measurement in collaboration with Brand Teams, Medical, Regulatory, Legal, and Compliance.
• Identify and prioritize use cases for artificial intelligence, automation, analytics, and next-best-action that create value for the business and customers.
• Lead cross-functional teams and squads, influencing without formal authority in a matrix organization.
• Design adoption and capability-building plans across omnichannel engagement, customer journeys, CRM, campaigns, analytics, experimentation, and artificial intelligence.
• Manage agencies, vendors, budgets, and multiple stakeholders, promoting simplification and the reuse of regional or global solutions.
• Ensure initiatives comply with applicable corporate, regulatory, ethical, and compliance requirements.

Requirements

• University degree in Business Administration, Marketing, Engineering, Economics, Health Sciences, Communications, Technology, or a related field.
• Advanced proficiency in Spanish and English.
• Relevant experience in the pharmaceutical, biotechnology, healthcare, or other highly regulated industries.
• Experience in marketing, customer engagement, omnichannel, commercial excellence, digital transformation, or brand management.
• Experience leading complex projects and cross-functional teams in matrix organizations.
• Experience developing customer engagement strategies, campaigns, or digital capabilities.
• Experience using data, analytics, and customer insights to inform decision-making.
• Experience managing agencies, vendors, budgets, and multiple stakeholders.
• Knowledge of the healthcare ecosystem and the requirements of a regulated environment.

Preferred

• Strategic thinking with a strong focus on execution and an end-to-end customer journey perspective.
• Knowledge of omnichannel engagement, CRM, campaigns, content, and measurement.
• Analytical mindset and ability to make data-driven decisions.
• Leadership, executive communication, and influencing without formal authority.
• Ability to translate business priorities into functional requirements.
• Change management, adoption, prioritization, and continuous improvement skills.
• Simplification and experimentation mindset, with a strong ethical and compliance focus.
• Experience with Veeva CRM, Salesforce, or equivalent platforms.
• Knowledge of measurement and visualization tools such as Adobe Analytics, Google Analytics, Tableau, or Power BI.
• Experience with marketing automation, content management systems, Agile, artificial intelligence, or next-best-action.
• Postgraduate degree, master’s degree, or MBA; regional or international experience; and experience supporting product launches or product lifecycle management.

Dates and equal opportunity

• Date Posted 21-oct-2026 Closing Date 30-oct-2026 AstraZeneca embraces diversity and equality of opportunity.
• We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
• We believe that the more inclusive we are, the better our work will be.
• We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.
• We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.